What Comes First – The Web Design Or The SEO? This really is the chicken and egg question of the internet age but the answer you give will be heavily weighed by the job you do.

A graphic designer based website development company will argue in a large proportion of cases that the can be the only contender of course. And let’s face it without that visually pleasant to the eye design a browser will bounce off your site within seconds or so they would have you believe. But then that raises the big question of how did they find your site amongst all your competitors?

The typical web development curve goes along the lines of website gets designed ..website design looks visually appealing and is signed off. What about content ok, Take the text from our existing old site…..site gets published and time passes but no visitors!

And then more time until eventually perhaps many months later the situation is either so bad or the company are spending a fortune on adwords that finally a search engine optimisation company gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are having to spend more than should be necessary on search engine promotion to try and achieve some search engine results.

Is this a productive route to persue? The thousands of website owners that have have gone down the same road will certainly argue that it most definitely is not as this hope for the best web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in lost profit, lost time and lost potential customers.

The search engines don’t care about what the site looks like but with minimal attention to search engine optimisation so often this first opportunity to make an impact when the web site first gets indexed is totally lost, if all the search engines find is a badly optimised site with scant regard paid to any SEM requirements or keyword capture.

An additional in reality small investment spent on pre development SEO (which should at the very least include keyword research and SEO copywriting) gives an excellent return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the outset and sometimes depending on the competition a page one result straight away.

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