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Unbiased Road Map to How To Create Huge Exposure With Press Releases

admin — Thu, 01 Jan 2009 08:00:22 +0000

Every time I release a new product I send out a press release to try and create immediate exposure, interest and traffic. Do you remember the story of the teenager who created the website ‘Million Dollar Home Page’ selling pixels for advertising space to pay for his college education?

As far as I know, the only advertising he did was to send out a single press release which was picked up and published by a national newspaper. This started the ball rolling and he made just under a million dollars in a couple months selling this new type of advertising space. You can see the power of press releases.

The other advantage is that as your ‘URL’ is included in each press release, you can instantly create hundreds of direct one way links which will give you a major boost in your search engines rankings as I’ll explain in the next chapter.

Writing a press release:

Writing a good press release can be surprisingly difficult and if you plan to do it yourself, make sure you look at a selection of similar ones in the same category. You can pay someone to do it for you but it will cost around $200 – $300, so do your research and have a go yourself.

Tips for writing a press release:
When writing your press release, it should be:
Concise: Editors receive hundreds of press releases a week and are more likely to read releases that are brief and to the point.
Well-written: A good way to ensure your press release ends up in the trash is: bad spelling, poor grammar and illogical claims.
Factual: Stick to logical claims and avoid statements of belief such as: we’re the best, the cheapest, etc.
Honest: Avoid padded quotes by you or your staff; even if they are experts; they come across as biased.

Questions to consider before you write a press release:
1. Who is the targeted audience of your press release?
2. What do you want readers to gain from your press release?
3. What sort of information does your press release provide?
4. What is the support or justification for the information in your press release?
5. What is the tone of your press release?
6. What do you want to accomplish with your press release?

Does the press release’s opening statement answer the following:
Who ?
What ?
When ?
Where ?
Why ?
How ?

A good example of a press release:

Lulu.com Has the Pleasure to Annouce the Publication of a First Time Author of a Children’s Book Entitled “The Why of Stars”
Suzi, a seven-year-old girl with a strong imagination ponders the existence of stars. Her questions generate an appreciation of the relationships of herself, other people and the cosmos.
Lasqueti Isle, B.C. (PRWEB) September 23, 2006 — A humorous and endearing story of a seven-year-old girl’s initial awakening of self-realization. Suzi, the protagonist, questions her parents and grandfather about why there should be stars. It is an important question for she lives in the prairies where the night sky is such an overpowering presence. Their answers only encourage Suzi to ponder the nature of stars with great concentration culminating to a beautiful conclusion. This book was self published thru Lulu, (www.lulu.com), the world’s fastest-growing provider of print-on-demand books.
The author, Rockie Brede, has done a reading of this story before an audience of a hundred plus people and it was well received. Mothers in their twenties and up to their seventies heartily approved of the story “The Why of Stars.”

Here is a quote from the lips of the protagonist herself. “But daddy you have told me what stars are. I want to know why we have stars. What is their purpose? Do people make money on them?”

This brilliant children’s story is available on www.lulu.com, www.amazon.ca. It may be previewed at no charge.

Accompanying the story are thirteen illustrations, one baring the cover of the book. The front cover is done in pencil crayon and the rest in aqua pencil. The illustrations are vibrant and pleasing to the eye.

The author, Rockie Brede, is a single man, a recluse that lives on a boat and his closest neighbours are seagulls. He has realized significant artistic euphoric states. Ideally he would like to pursue his art full time and hopefully really short out his brains.

Recommended companies:

A good company to consider for your first press release is ‘PR Web’, the choice of many internet marketers. It will cost you between $50 and $200.

There is also a FREE service which can be found at ‘PR Leap’. The exposure isn’t great but what I tend to do is to send out a press release with them each week about updates I’ve made to one of my websites. It always creates a couple of permanent back-links from quality websites.

My advice is to try a press release once and see what the results are. Business opportunities review

And learn how to get free traffic to your sites.

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Top Strategies to Get Traffic To Your Website

admin — Mon, 29 Dec 2008 09:24:56 +0000

There are more ways to get traffic to your site than you can possibly imagine.

Getting targeted visitors to your site is the single most important aspect of any online business.You’ve probably heard it a million times, but without traffic you might as well be fishing for whales in a shallow creek. Site owners should try to get traffic from both online and offline sources and by conventional as well as creative methods.

Excluding the offline methods, here are the Top 4 online ways we know of to get more traffic to your website.

1. Search Engines

Perhaps the best and most well known of the traffic generating methods – If not the hardest. Every website owner who has pages related to your market is competing for targeted traffic. It’s going to take more patience and effort on webmasters part’s to get your pages listed in the major search engines as well as keep them at the top.This will be especially true with Google now filing for a patent on the criteria they will be using to rank pages.

To play the SE traffic game you need to optimize your webpages, provide relevant content and have good back links to sites that compliment yours.

If you have an existing site you should spend some time reviewing and optimizing those individual pages for the keywords and content that you have selected for it. That’s the one basic task you can do to help improve your site in the eyes of the search engines. This includes making sure the keywords are placed throughout your meta tags, title, description, headlines, body and even in the alt tags of your graphics on your page.

You can get a more detailed plan for optimizing your pages by reading the Search Engine Optimization article located at:

http://www.cashway.com/articles/search_engine_articles.htm

If you want to create a keyword list that you can optimize your site with you might want to visit

http://tools.seobook.com/keyword-tools/seobook/index.php

2. Backlinks

I think the second most viable way to get traffic to your site I believe is through creating backlinks from other sites. It takes a little time but you can really develop some long term traffic sources for you site.

If you want to You can check the number of links to your site from within the major search engines you can download this handy little piece of Free software that runs from your desktop that will give you a count on the number of links you have. You can get it here:

http://www.cashway.com/jmag/lpc/lpc_ed.exe

3. Writing and Distributing Articles

If you have your own website chances are that you’ve gained some specific expertise in the area associated with your site. You can turn that knowledge into a traffic generating machine by writing short, helpful articles that help solve problems and point people in the direction of your site.

You can write and submit them to other newsletter publishers and website owners. Here’s a short list of where to distribute them:

- Include in your site’s Article Section
- Article Directories
- Ezine Publishers
- Publish in your ezine
- Publish in your blog
- Announcement lists
- Forums

4. Site Content

This goes hand in hand with writing and publishing articles.You can research using the various search engines to find articles, newsfeeds and other relevant content to place throughout your site.

Just remember that whatever outside content you decide to include on your site should be with the copyrighted owners permission. You should also take the time to optimize those content pages for the search engines.

These pages should also have links either in a sidebar, header, footer, etc that act as doorways that visitors can enter other parts of your site. The more optimized content pages you have and that get spidered by the SE’s, the more likely you’ll bring traffic to your site.

That’s a brief look at the best ways to bring traffic to your website. At this point in time it also looks like they are going to be the best and most accepted ways to get the traffic you want without being penalized by Google for not following their soon to be patented guidelines.

—————-
Ed Duvall is webmaster for cashway.com providing traffic tools and resourcesto help you with your online business. Reprint this article as long as resource box remains intact.

Read also about free traffic and how to get it.

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Attracting Customers With Better Web Copywriting

admin — Sat, 20 Dec 2008 09:17:33 +0000

Copywriting seems to be a very misunderstood term and job. Most people might confuse “copywriting” with “copyright” and it certainly does sound the same. It is not the same though. Copywriting is anything written that is used to promote something or to dissuade people. It can be on the web, on television or in print.

Web copywriting has increased in the past few years as the popularity in search engines rises. Web copywriting is most often in regards to articles written in a specific manner. The articles are called SEO (search engine optimized) and are specifically written around certain key words.

copywriting
The key words are recognized by the search engine used and then cause the article or product to be displayed in the results. An example would be the words: dog clown suits. Any articles or promotional writing that is on an internet webpage that have those specific words written in sequence would come up as a result.

The use of website copywriting does not stop at the internet. Advertising copywriting is a huge industry. Companies rely on copywriters to bring in more customers. An ad that does not make sense is one that consumers will ignore and thus the product or service is ignored. Ads can also be used to sway an audience against an idea.

An example is the anti-smoking ads issued by government agencies and private groups to help show the affects of cigarette smoking on the body. The idea of a negative image is used to help keep young people away from smoking.

copywriting advertising
You do not have to work for a huge advertising firm or a media group. There are many freelance copywriter positions available on the market today. Copywriting jobs can be found on many career websites and at job fairs. Some positions do not require a lot of copywriting online experience either including freelance copywriter.

Copywriting is around us each and every day. It is something that most of us do not take into consideration as we flip through a magazine or surf the internet. It influences our purchases and can even sway our opinions. That is copywriting in action.

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Better Website Copywriting Attracts More Sales

admin — Sat, 20 Dec 2008 06:37:20 +0000

Junk mail, flyers and sales letters were once only received in our mailbox. In this day and age, though, a sales letter is more likely to come into our email addresses. The concept of attracting the targeted demographic still applies but is now received electronically. The company or business must know who they are sending their sales letter to.

web copywriting
A sales letter is important to copywriting marketing. Most sales letters are direct mailed and are set apart from other slick, glossy fliers by the very fact that they are personalized, or should be personalized. You see, the web copywriting must satisfy the “What do I get?” question and be to do so in a clear manner. It should be personal to some degree and must have words that sell a customer on the product.

Some advertising advice for sales letters would be:
* Know your audience
* State some actual facts to reassure the readers on your products
* Make the sales letter stand out by being pleasant to look at and have great wording
* Give the reader options on the next steps to take
* Do not overextend yourself. Send out sales letters that you know you can fulfill should they respond and want to purchase your product.

copywriting freelance
One great tip, before sending that sales letter out, is to have a web copywriter editor review the sales letter for any possible mistakes. These mistakes could be areas where wording is confusing or even common spelling mistakes not caught by the computer’s grammar and spelling tool. The goal is to instill confidence and poor spelling or wording in a sales letter is not the way to go about that.

Many businesses are turning to copywriting online as a way to write an effective sales letter. If you find yourself wanting to expand your job skills, consider purchasing material that can help you learn how to garner attention to the product, service or article you are promoting.

freelance copywriter
Bad reviews or erroneous sales letters can kill a business opportunity. People reading the marketing fliers or emails will take a business seriously if the copy comes out sounding professional. To help make sure that your sales letter is successful consider hiring a copywriter editor.

He or she can offer you tips on writing a good sales letter and can proofread any letters before they are sent out. The best advice that can be given when undertaking the task of copywriting is to know the subject matter. People want confidence in a product and if you do not have confidence in the product, they will not either.