A domain name is a convenience alternate web address, compared to ip address, of your website.  Visitors will recognize your website easier based on the domain name than remembering the ip address. Therefore choosing a right domain name is utmost importance as it will affect the success or failure of your website.

When people mention auction, we will think of ebay.com. How about Digg.com? People will associate digging stuff out from the internet.  Thus, it involves website branding when picking the right domain name.

Here are a few criterion to choose a domain name, to build a website branding:

Firstly you should pick a domain that best describes your website. What is your entire website about? It is a money making blog or celebrity news website? Or html coding guide website? You domain name should describe what your website does. You should not use money.com for your money making blog but you should use something like makemoneyonline.com.

Secondly will be the keyword. If you are doing internet marketing you should know the impotency of keywords in your URL. This is because search engines and websites do send out robots or spider to crawl you website. The robots and spiders will justify what your website does from the contents and the URL. Therefore if you are targeting a keyword, try to slip in the keyword into your URL. That does make your website more relevant to the keyword.

Thirdly, your domain should be as short as possible. By this I mean you should use a domain with maximum 4 phrases. This is because when the domain gets longer, it will be messy and difficult to be typed and remembered by others. I will just navigate to other website when I miss type an alphabet in the long domain because I do not bother to check it one by one. It is hurting my eyes. However, if more words are needed to describe your entire website, you can go ahead but try everything to avoid long domain.

Fourthly, besides emphasizing on the short domain, your domain should also be easy to remember and type. A good domain is always easy to type and remember yet a short and meaningful one. You should not just put xfe.com because it is short. It should carry a meaning, yet short and easy to type. For example, stjudeintercession.com, their domain is short yet meaningful. The name fits with their motto which says “We set up a site for you to pray for St Jude Intercession”.

Fifthly, if your desired domain is already taken, you can always add hyphens in between the words. But do not use space in your domain as it is not allow.  However, do not overused hyphens or underscores.  At max, use it only once!

With these 5 simple guide, it will not be difficult to identify your ideal domain for your website. Remember a good domain always strikes in internet marketing and be sure that your domain is presentable and professional.

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