What must you be doing to check you link exchanges and how often must you be doing it? For those already operating a link exchange program, my answer will certainly scare you! And if you want to know more about buying affordable website promotion, just visit my site!

Personally, based on my experience with search engines, I honestly believe that you should be checking link exchanges every week! More often than this is probably counted as a little bit of overkill, but less often, especially by much, and you will certainly find that a lot of the sites you thought you were exchanging reciprocal links with have gone away.

On a weekly basis you should check that every site that you have agreed to link with is really still including it’s linking back to you. Any sites that have removed their links need checking. Email them to ask them why they have removed the link and request them to replace the link and if they don’t then you will have to remove them from your link pages. It’s no SEO benefit to you to be one way linking to them from your own website’s directory, it may even hinder your efforts. This is why weekly checks are important.

Whenever there is a Google page rank update, have a look through the current page ranks of those sites that are linking to you and check that they all still have a page rank. Any that don’t have a current page rank will need careful further investigation.

It could just be a reason as simple as the links page is too new or too well buried within the website to have much of a page rank. If it’s showing as cached in Google then it’s probably OKand there’s nothing untoward. But if a reciprocal links page has already been showing your link for a couple of months and it’s still not cachedby search engines, then you need to check that you aren’t being tricked.

First, have a look around the site and make sure that you can find your way all the way from the home page to the links page. Then, have a nose at the robots.txt file – does that block their links directory? Lastly, take a close look at the path of pages from the home page to the links directory. Does the website’s page rank suddenly vanish? If so, check that page hasn’t been blocked somewhere.

It’s also important when you are using a links directory tool to make sure that people you have exchanged links with haven’t changed their links to inappropriate sites and that sites that you are outbound linking to still exist, as sites that you are happy to link to. You don’t want to be thinking that you are proudly linking to a family friendly site only to find that someone has bought the when it has expired URL and put up an adult site!

So, on a weekly basis, be checking that your link backs still exist. Plus, every few months, see which link back pages don’t have a page rank and investigate them. And if you are looking for more tips to how to make money with a blog, then don’t forget to check out the blog for more tips!

Read about free traffic – it is not difficult to get traffic in any niche from search engines.

Popularity: 1% [?]

Share

Other Related Resources...