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Mapping out the site structure is an important step in your small business marketing plan. If we’re working with a client who has just asked for an SEO quote and they’ve already got a website and we’re going in there and doing their SEO for them, we’ll map out what their site already looks like. Then we’ll try and match the keywords that just go, based on whatever the topic of the page is.

So we’ll choose, for example, the dentist, root canal. There is a page on root canals and the treatment. We will say, let’s choose that keyword because the page is already about that and it is just an easy match as opposed to creating a page from nothing.

When I am working on a site from scratch, I usually draw a diagram of my small business marketing plan attack for the structuring of the business website. In connection to this, let us have a look at these two websites – Planet 13 and Melbourne SEO services. The title tags used for the Planet 13 website range from three to five keywords. But this one has been a little bit longer. Band merch is the keyword I have gone here. I went for the slightly longer tail version as well which is official band merch, so I can pick up both of those.

Besides going for the primary keyword, sub category things are included in this area. All the pictures are linked. Plus, they have underneath a matching anchor text. This is our own of informing Google what the page is all about. We’re sending a link to that page with the appropriate anchor text. That’s why underneath I’ve got the keyword as the anchor text. These now will represent sub categories. At the bottom part, we do some linking for the second tier keywords. If we are going for a targeted web traffic, these are just of some ways we should implement.

Let us use Blink 182 as an example in order for us to drill on it a little deeper. This is an e-commerce website which contains thousands of products online. Because of this I did not want to do the title tags for every product. We built it so that we could auto generate the title tag based on information that it pulls from things like the product description, and the category and things like that. This one is automatically created. To make it more defined I used the word cheap in there.

Sometimes people search for cheap and it’s a good way to come up for some extra longer tail keywords. The primary keyword we’re going for here is Blink 182 patch. I’ve also gone for hottest Blink 182 merch, but the main one we’re going after here is Blink 182 patch.

I use a pipe because it looks nice. Some people use a colon. I do it just to break the two sections if I’m trying to make two points. I could have got away with saying cheap Blink 182 patches, but I also wanted to sneak another keyword in there, Blink 182 merch. Remember that all steps done here are still part of your small business internet marketing plan. Observing them consistently will get you closer to your goal.

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