Location Indicators The Adsense Recommended SEO

Location indicators let users know where they are in the site at the moment. It needs to be borne in mind that users coming from outside your site can enter at any page, not necessarily on a ‘main’ page. They need to be able to orientate themselves.

Equally it is important that users navigating around your site have a clear idea of where they are both in absolute terms and in relation to other content.

Location information should appear on every page of the site, in the same place and in the same style. Location indicators should tell the user precisely where they are and this should be clear even to a user who has entered the site at an internal page. The location indicator should be identifiable for what it is and make sense in the context of other navigation.

In simple sites a page banner – text or graphic – naming the page will be sufficient. For this to work the page name should also appear in the main navigation so that it is relevant within the overall structure of the site.

Color can be used. For example a different color background, contrast color or sidebar in each part of the site. To be really effective the color change should be reflected in the navigation.

Using ‘breadcrumbs’ on every page is a good idea. Breadcrumbs show you a series of hierarchical links that you have used to go from page to page within a section. Using breadcrumbs is like leaving a trail of the path you have followed. The breadcrumbs appear at the top of the content section, just below the main navigation template. Each element in the breadcrumb is a link to that section or subsection. This helps in avoiding a series of back buttons allowing the user to directly go back to the main section page or another sub section. More importantly, it always shows the context of the page that is being viewed and how it belongs to a section or sub-section.

Navigation Controls

Navigation controls are the main navigation links; they allow users to move around the site. Whether they comprise images or text they should be predictably located in the same place, and with the same appearance, on each page.

These have several purposes

? To allow users to move about within the site
? To tell users what information is available at the link
? To work with location indicators to orientate users

A good navigation control:The Google Adsense Recommended SEO Guide

? Is clear: it looks like navigation
? Leads to obvious content – users have a good idea what they will find if they click
? Is consistent with other navigation controls
? Is predictable in its style and location on the page

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