Check out these SEO auctions at eBay:

500+ Social Bookmarks for Your Website Promotion SEO
US $12.50 (0 Bid)
End Date: Friday May-18-2012 22:55:22 PDT
Buy It Now for only: US $15.00
Bid now | Buy it now | Add to watch list



Without prospective buyers actually visiting your website and buying your goods or service, your website does not have any value to you. Search engine optimization is the process that ensures that your website is designed so that people will find your site on the search engines when they are searching for your offering or the service that you are ready to sell. There are umpteen search engines out there, but the most distinguished ones to rank on would be Google, Yahoo and Bing. As seo consultants in South Africa, we advise that you try and get good page rank on Google.co.za , as most people that live in South Africa use Google.co.za to do their web research.

Getting good page rankings on the search engines is so vital that the CNN News Website wrote about it recently.

Factors that impact your Google position.

On-page factors: The way that you set up your website is important for your search engine optimization.

Keywords – The keyword meta tag of your website will tell the Google bot ( the software that crawls the World Wide Web for new content on websites ) what you consider to be crucial keywords for that page or post. You must not forget to do appropriate keyword research to see what prospective buyers are looking for and what they type into the search box when they are researching your product.

Good content- Why should people return to review your content if it is not intriguing or simply a duplication of what many people publish on their websites? Ensure that your content is well written, interesting and worth bookmarking
.
Title Tag – This is the first thing that the search engines see. They will evaluate the keywords that you said are valuable against this title tag. Please make sure that your keywords are mixed in here.

Meta Description – This is an expansion of your title tag and must tell prospective visitors more about} your site in around 20 words.

Bold keywords on your page – Google and most other search engines give a lot of weight to your keywords being in bold in the body of your articles

Off-page factors: These are the most important factors for search engine optimization. There are really three factors that you need to place emphasis on:

Links to your website – The more sites have links to your website, the more influential your website looks in the eyes of the search engines. These links should only be be from esteemed sites that are in the same category as your website. For instance, if you are selling paintings, try getting links from other sites that are selling the same products. You should also try to get a 1-way link, because they are much more valuable

Traffic to your website – If you get only a few visits to your website every day, Google will certainly not see the website as important and wil therefore not provide you a good ranking. You must have a lot of visitors to your website in order to score a satisfactory ranking on the search engines.

Social Media – This became a extremely fundamental search engine optimization factor some 2 years ago. If people are not mentioning about your site on social bookmarking sites like Facebook and Twitter, your site will not place well in the search engines.

You should never try and cheat the search by purchasing artificial traffic or take part in link exchanging schemes. Your website will get banned and you will have lost a lot of money.

Popularity: 5% [?]

Share

More SEO tips...