Let’s say that we’ve set up our website for a local business, we’ve got our home page and we’ve got services and testimonials page and the Contact Us, and we assign one of the website keywords for each one of those pages that we’re looking to optimize. As part of our small business internet marketing plan, we want to make sure that all of the links that we’re building back to those pages all link back saying the right thing.

A dentist, to give an example, is a customer that we are working on, taking a look at his website here, now I am handling more so that the SEO side of things here. By the way, we have SEO services review that you can check out for reference. I haven’t basically got to start working with the on page conversion and that kind of thing, but using his navigation up the top here, I may change to some different tabs.

If we look at the title tag, one of the website keywords that I’m actually going for this particular page is dentist Prahran. So each one of these pages has a keyword that I’ve selected for it and then what I do is, using a whole lot of different sources, I’m building a whole lot of links back to this website using dentist Prahran as the anchor text back to this website.

Not all links are created equal and the fact of the matter is, you can rank for any keyword that you want to go after. It really is a game of looking what your competition is doing, reverse engineering what they’re doing and then staying one step ahead of them.

We use Market Samurai. That could be a keyword search tool where you can type in a specific keyword and learn how many back links, how many links back to their website the competition have. What you do is just be absolutely sure you get a couple more links than them. So that the purpose of the game, which I say too any internet business coaching, is to have a look at what your competitors is doing and then just be that a step ahead.

You need to do that calculation in your head then, to figure out whether or not it’s worth it, whether you are going to get a good positive ROI for building numerous back links back to that page. I had, for instance, a $17 e book about mortgages and I am attempting to rank for mortgages, a superb high competitive phrase. I might look at the competition and they’ve got 10,000 back links or something like that.

I say, right, I better start building these back links. Say with the appropriate website keywords Even I go to the effort and the cost of building those back links, even if I do get to number one, how much money could I potentially make out of a $17 e book sale? Not that much. Our competitor who is selling mortgages, the value of that lead is worth so much for him because people bid up to $100 per click on the AdWords for this particular mortgage. They can afford to do that because the value of that client might be $3,000 or $4,000 or $5,000 on the back end.

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